The Curiosity Approach
The Curiosity Approach
Creatives are often urged to pursue one path and specialize, but I advocate being led by curiosity instead. I'm craft-agnostic, and I aim to foster the same mindset in my teams.
I teach that your influences, from architecture to street art, shape creative vision. It's important to get in the work, get your hands dirty, and learn by doing. Because hell, you never know what you're going to create.
Creatives are often urged to pursue one path and specialize, but I advocate being led by curiosity instead. I'm craft-agnostic, and I aim to foster the same mindset in my teams.
I teach that your influences, from architecture to street art, shape creative vision. It's important to get in the work, get your hands dirty, and learn by doing. Because hell, you never know what you're going to create.
A Varied Career Path
A Varied Career Path
Front-end development, writing, design, art direction, and photography. My career has been diverse in both craft as well as area of expertise; I've ranged from focusing on traditional campaign advertising, UX/UI, social media, and branding.
I believe that a formidable brand encompasses all of these touchpoints seamlessly and a skilled creative should be attuned to each. My diverse path has allowed me to understand the significance of fluid messaging across paid, owned, and earned channels. Instead of fixating on a specialty, I explore innovative ways to connect and add value. Strategic and purposeful creative execution is key.
Front-end development, writing, design, art direction, and photography. My career has been diverse in both craft as well as area of expertise; I've ranged from focusing on traditional campaign advertising, UX/UI, social media, and branding.
I believe that a formidable brand encompasses all of these touchpoints seamlessly and a skilled creative should be attuned to each. My diverse path has allowed me to understand the significance of fluid messaging across paid, owned, and earned channels. Instead of fixating on a specialty, I explore innovative ways to connect and add value. Strategic and purposeful creative execution is key.
