The Insight

The Insight

Overcomplicated skincare routines have gotten out of hand. Twelve steps, day and night, who has the time, or money, for that? Vaseline asked us to design custom product mailers with a premium look and feel that would highlight their classic Jelly’s many, many uses, its universal and timeless appeal, while playing into popular trends to captivate and excite a younger audience.

Overcomplicated skincare routines have gotten out of hand. Twelve steps, day and night, who has the time, or money, for that? Vaseline asked us to design custom product mailers with a premium look and feel that would highlight their classic Jelly’s many, many uses, its universal and timeless appeal, while playing into popular trends to captivate and excite a younger audience.
 

How We Approached It

How We Approached It
 

We know that folks already used Vaseline as a beauty hack, for context #Vaselinehacks has 172.6M views on TikTok, so we created a Beauty Hack Starter Packs to showcase the versatility of the trusted, beloved Vaseline Jelly. 

We know that folks already used Vaseline as a beauty hack, for context #Vaselinehacks has 172.6M views on TikTok, so we created a Beauty Hack Starter Packs to showcase the versatility of the trusted, beloved Vaseline Jelly. 
 

Role: Creative Director
Agency: Thinkingbox / AntiSocial
Client: Vaseline
Creative Director: Ryan Booth** / Jessica Luch**
**Project completed by Ryan during my mat leave
Associate Creative Director: Jaimie Hallarn

Role: Creative Director
Agency: Thinkingbox / AntiSocial
Client: Vaseline
Year: 2023
Creative Director: Ryan Booth / Jessica Luch
Associate Creative Director: Jaimie Hallarn