The Ask

Our client entrusted us with crafting a compelling spring awareness campaign. Our objective? To inspire their audience to secure appointments during spring, ensuring they could showcase their best selves when summer arrived.

The Ask

Our client entrusted us with crafting a compelling spring awareness campaign. Our objective? To inspire their audience to secure appointments during spring, ensuring they could showcase their best selves when summer arrived.

The Solution

In response, we conceived a campaign designed to capture the essence of summer. Shot in March, we infused warm hues and poolside cocktails, enveloping our content in the sun-kissed ambiance of the season. Featuring the brands' first Indigenous model, the output spanned diverse marketing assets, spanning print, owned social, paid media, and out-of-home advertising, all echoing the vibrant spirit of summer. 

The Solution

In response, we conceived a campaign designed to capture the essence of summer. Shot in March, we infused warm hues and poolside cocktails, enveloping our content in the sun-kissed ambiance of the season. Featuring the brands' first Indigenous model, the output spanned diverse marketing assets, spanning print, owned social, paid media, and out-of-home advertising, all echoing the vibrant spirit of summer. 
 

Behind the Scenes

Behind the Scenes