Our client entrusted us with crafting a compelling spring awareness campaign. Our objective? To inspire their audience to secure appointments during spring, ensuring they could showcase their best selves when summer arrived.

Our client entrusted us with crafting a compelling spring awareness campaign. Our objective? To inspire their audience to secure appointments during spring, ensuring they could showcase their best selves when summer arrived.

We developed a concept that fully embodied the vibrant energy of summer, even though the shoot took place in March. Through creative direction, we used warm tones, playful styling, and poolside cocktail imagery to evoke that sun-soaked, carefree vibe.

The shoot featured the brand’s first Indigenous model, adding an important layer of inclusivity to the campaign. This cohesive visual story was adapted across multiple platforms: from bold, scroll-stopping social content to print ads, out-of-home (OOH) advertising, and digital assets. Each piece of content worked to reflect the brand’s fresh, inviting summer aesthetic, ensuring consistency across every touchpoint.

In response, we conceived a campaign designed to capture the essence of summer. Shot in March, we infused warm hues and poolside cocktails, enveloping our content in the sun-kissed ambiance of the season. Featuring the brands' first Indigenous model, the output spanned diverse marketing assets, spanning print, owned social, paid media, and out-of-home advertising, all echoing the vibrant spirit of summer. 
 

As Creative Director, I led every stage of the campaign. This included client-facing pitching, conceptualizing the creative vision, and collaborating with the team during pre-production to ensure all elements aligned with the brand’s message.

On set, I provided hands-on art direction to capture the right mood and energy in every shot. In post-production, I oversaw retouching and final edits to guarantee that the output was polished, vibrant, and ready for deployment across all channels.

As Creative Director, I led every stage of the campaign. This included client-facing pitching, conceptualizing the creative vision, and collaborating with the team during pre-production to ensure all elements aligned with the brand’s message. On set, I provided hands-on art direction to capture the right mood and energy in every shot. Post-production, I oversaw retouching and final edits to guarantee that the output was polished, vibrant, and ready for deployment across all channels.