Like oatmeal...but cooler

THE PROBLEM

MUSH is an American ready-to-eat overnight oats company. They needed an awareness campaign that combined paid ads and owned-social, that stayed true to their brands playful nature.

THE INSIGHT

Our audience aspired to be their healthiest selves, yet life's chaos often intervened—busy schedules, challenges, and messy moments disrupting their routines and nudging them toward unhealthy habits. However, even on the toughest days, MUSH stands as that one small, healthy choice that keeps you on the path to wellness.

THE SOLUTION

We crafted a campaign that visualized that struggle our audience faced and poked fun at it, while celebrating our consumers for their dedication to health. 

We changed the perception of oats forever with bold, scroll-stopping social content for the ready-to-eat, ready-for-anything oats at MUSH. Our results were an increase of FB reach of 552%, platform growth by and 1.3K% and 250% increase in Instagram mentions. 

THE PROBLEM

MUSH is an American ready-to-eat overnight oats company. They needed an awareness campaign that combined paid ads and owned-social, that stayed true to their brands playful nature.

THE INSIGHT

Our audience aspired to be their healthiest selves, yet life's chaos often intervened—busy schedules, challenges, and messy moments disrupting their routines and nudging them toward unhealthy habits. However, even on the toughest days, MUSH stands as that one small, healthy choice that keeps you on the path to wellness.

THE SOLUTION

We crafted a campaign that visualized that struggle our audience faced and poked fun at it, while celebrating our consumers for their dedication to health. 

We changed the perception of oats forever with bold, scroll-stopping social content for the ready-to-eat, ready-for-anything oats at MUSH. Our results were an increase of FB reach of 552%, platform growth by and 1.3K% and 250% increase in Instagram mentions. 

Behind The Scenes

Behind the Scenes