Like oatmeal...but cooler

MUSH is an American ready-to-eat overnight oats company. We changed the perception of oats forever with bold, scroll-stopping social content for the ready-to-eat, ready-for-anything oats at MUSH. Our results were an increase of FB reach of 552%, platform growth by and 1.3K% and 250% increase in Instagram mentions. 

Like oatmeal...but cooler

MUSH is an American ready-to-eat overnight oats company. We changed the perception of oats forever with bold, scroll-stopping social content for the ready-to-eat, ready-for-anything oats at MUSH. Our results were an increase of FB reach of 552%, platform growth by and 1.3K% and 250% increase in Instagram mentions. 

mush-ad-set-1-story
set4-story
SET1-1_JL
reminder-copy
energy-1080×1080-1
Frame-1125

Behind The Scenes

Behind the Scenes

Role: Creative Director
Associate Creative Director: Jaimie Hallarn
Sr Copywriter: Laura Bell
Sr Designer: Jessica Uhren
Jr Designer: Dony Li
Agency: Thinkingbox / AntiSocial
Client: MUSH
Year: 2021-2022