Background

Background

We made the complex feel simple. QuickBooks and Mailchimp tapped us to explain their new Customer Hub—a powerful new feature designed to give business owners a clearer view of their audience, all in one place.

As the director, I was responsible for helping guide both the creative vision and the animation components of the video. I helped oversee every aspect of the project, from script, to initial storyboarding and through post-production, ensuring that every choice enhanced the core message.

We made the complex feel simple. QuickBooks and Mailchimp tapped us to explain their new Customer Hub—a powerful new feature designed to give business owners a clearer view of their audience, all in one place.

As the director, I was responsible for helping guide both the creative vision and the animation components of the video. I helped oversee every aspect of the project, from script, to initial storyboarding and through post-production, ensuring that every choice enhanced the core message.

Role: Director
Scope: Concept, script, post production
Agency: Thinkingbox
Client: Intuit - QuickBooks x Mailchimp
Storyboard artist: Chris Martinetti
Script: Laura Bell
Animation: Miguel Sarroca

Role: Director
Scope: Concept, script, animation & editing
Agency: Thinkingbox
Client: Intuit - QuickBooks x Mailchimp Storyboard artist: Chris Martinetti
Script: Laura Bell
Animation: Miguel Sarroca