The Problem

Crafting a unique presence on TikTok demands more than just following trends or repurposing existing content. It's about understanding the pulse of TikTok's dynamic audience, weaving the brand's story into the authentic fabric of the platform.

The Problem

Crafting a unique presence on TikTok demands more than just following trends or repurposing existing content. It's about understanding the pulse of TikTok's dynamic audience, weaving the brand's story into the authentic fabric of the platform

The Insight

By marrying a brand's identity with the platform's energetic spirit, we created a plan that not only captures attention but also resonates deeply. It's not just about visibility; it's about forging genuine connections with the audience. In a world where high-quality content can be easily overlooked, my approach ensures that every TikTok moment is not just a fleeting trend but a lasting impression, etching the brand into the hearts of viewers.

We knew that #TravelTok was having a moment on the platform. A way for viewers to either plan their next adventure or live vicariously through the creator.

The Insight

By marrying a brand's identity with the platform's energetic spirit, we created a plan that not only captures attention but also resonates deeply. It's not just about visibility; it's about forging genuine connections with the audience. In a world where high-quality content can be easily overlooked, my approach ensures that every TikTok moment is not just a fleeting trend but a lasting impression, etching the brand into the hearts of viewers.

We knew that #TravelTok was having a moment on the platform. A way for viewers to either plan their next adventure or live vicariously through the creator.

The Solution

We collaborated with our client Herschel to foster a vibrant community of travelers who transcended the ordinary definition of tourists. We envisioned a series of TikTok-owned videos that would serve as a wellspring of inspiration for both seasoned adventurers and those just beginning to explore the world.

With our innovative approach, we didn't merely craft content; we curated experiences. We breathed life into the vision of travel, hand-picking and collaborating with multiple creators that fit the brand's narrative and aesthetic. Together, we sculpted a narrative that celebrated the art of travel and encouraged individuals to embark on their journeys, be they daring explorers or those taking their first steps into the wider world. The team collaborated with influencers on countless videos, garnering 120K followers, 355K likes, and our most viewed video got 84.7K views with well over 8,000 comments.

The Solution

We collaborated with our client Herschel to foster a vibrant community of travelers who transcended the ordinary definition of tourists. We envisioned a series of TikTok-owned videos that would serve as a wellspring of inspiration for both seasoned adventurers and those just beginning to explore the world.

With our innovative approach, we didn't merely craft content; we curated experiences. We breathed life into the vision of travel, hand-picking and collaborating with multiple creators that fit the brand's narrative and aesthetic. Together, we sculpted a narrative that celebrated the art of travel and encouraged individuals to embark on their journeys, be they daring explorers or those taking their first steps into the wider world. The team collaborated with influencers on countless videos, garnering 120K followers, 355K likes, and our most viewed video got 84.7K views with well over 8,000 comments.