FACES
The Problem
Revanesse, a global brand of derma-fillers in the medical aesthetics industry, faced a critical challenge: bridging the communication gap with their consumers. The brand needed to address significant concerns about the safety of fillers, which had led to low trust among potential customers. Additionally, there was a noticeable lack of diversity in the industry, which limited the brand’s appeal to a broader audience.
The Problem
Revanesse, a global brand of derma-fillers in the medical aesthetics industry, faced a critical challenge: bridging the communication gap with their consumers. The brand needed to address significant concerns about the safety of fillers, which had led to low trust among potential customers. Additionally, there was a noticeable lack of diversity in the industry, which limited the brand’s appeal to a broader audience.
The Insight
Through comprehensive research, we identified two key issues:
The Insight
Through comprehensive research, we identified two key issues:
Safety Concerns: Many medical aesthetics consumers were wary of the safety of dermal fillers, contributing to a lack of understanding and general mistrust.
Lack of Diversity: The industry largely failed to represent a diverse range of patients, which alienated many potential customers.
The Approach
Pitching the Client
The journey began with a comprehensive pitch to Revanesse, where we presented our research findings and proposed a campaign strategy that directly addressed their core challenges. Our pitch emphasized the importance of building trust through transparency about safety and promoting inclusivity by featuring diverse representations. The client was impressed by our strategy-driven approach and creative vision, which ultimately led to a strong partnership and clear alignment on goals.
Client Relations
Throughout the project, alongside the account and project lead, I contributed to maintaining open and proactive communication with Revanesse. Regular check-ins and updates ensured that the client was always informed and involved in key decisions. By fostering a collaborative environment, we were able to adapt quickly to feedback and ensure that the campaign remained true to Revanesse's brand values. My role as the brand guardian involved not only creative direction but also managing expectations, and working with the creative team to ensure tinelines and deliverable stayed on track.
Shooting the Campaign in Toronto
The campaign shoot in Toronto was a pivotal aspect of bringing our vision to life. We worked with photographer Chris Nicholls to capture the diverse spectrum of patients. The production involved meticulous planning and coordination, from scouting locations to managing on-set logistics.
In addition to still photography, I collaborated with the animation team at Thinkingbox to create bespoke 3D videos. These animations were seamlessly integrated not only into the campaign, but also subsequently the website, in-store experience, and social media.
The Approach
Pitching the Client
The journey began with a comprehensive pitch to Revanesse, where we presented our research findings and proposed a campaign strategy that directly addressed their core challenges. Our pitch emphasized the importance of building trust through transparency about safety and promoting inclusivity by featuring diverse representations. The client was impressed by our strategy-driven approach and creative vision, which ultimately led to a strong partnership and clear alignment on goals.
Client Relations
Throughout the project, I supported the project manager and accounts team in maintaining open and proactive communication with Revanesse. Regular check-ins and updates ensured that the client was always informed and involved in key decisions. By fostering a collaborative environment, we were able to adapt quickly to feedback and ensure that the campaign remained true to Revanesse's brand values. My role as the brand guardian involved not only creative direction but also managing expectations, and working with the creative team to ensure tinelines and deliverable stayed on track.
Shooting the Campaign in Toronto
The campaign shoot in Toronto was a pivotal aspect of bringing our vision to life. We worked with photographer Chris Nicholls to capture the diverse spectrum of patients. The production involved meticulous planning and coordination, from scouting locations to managing on-set logistics.
In addition to still photography, I collaborated with the animation team at Thinkingbox to create bespoke 3D videos. These animations were seamlessly integrated not only into the campaign, but also subsequently the website, in-store experience, and social media.
The Campaign
As the Creative Director and brand guardian at AntiSocial, I led the initiative to creatively address these challenges.
Our strategy included:
Key campaign elements:
The Solution
The Campaign
As the Creative Director and brand guardian at AntiSocial, I led the initiative to creatively address these challenges.
Our strategy included:
Diverse Representation: We created a campaign that featured a wide range of patients from different backgrounds, emphasizing the inclusivity and safety of Revanesse products.
Focus on Safety: By highlighting the rigorous safety standards and the science behind Revanesse, we aimed to reassure potential customers about the product’s reliability.
Key campaign elements:
The Results
The campaign was a resounding success, achieving significant impact across multiple metrics:
As the project lead and brand guardian, I ensured that every element of the campaign aligned with Revanesse's values and goals. The Revanesse awareness campaign demonstrated the power of addressing consumer concerns head-on and embracing diversity to build a more inclusive and trusted brand.
This project underscored my ability to lead a creative team in developing and executing a strategic, impactful campaign that resonated with a broad audience and delivered measurable results.
The Results
The campaign was a resounding success, achieving significant impact across multiple metrics:
As the project lead and brand guardian, I ensured that every element of the campaign aligned with Revanesse's values and goals. The Revanesse awareness campaign demonstrated the power of addressing consumer concerns head-on and embracing diversity to build a more inclusive and trusted brand.
This project underscored my ability to lead a creative team in developing and executing a strategic, impactful campaign that resonated with a broad audience and delivered measurable results.
Behind the Scenes
Behind the Scenes
Role: Creative Director
Agency: Thinkingbox / AntiSocial
Client: Revanesse
Year: 2022-2023
Director: Jacob Hinmon
Copywriter: Laura Bell
Editor: Bronwyn Davies
Designer: Kiko Wu & Nicolle Arzua
Photographer: Chris Nicholls