FACES
The Problem
Revanesse is a global brand of derma-fillers in the medical aesthetics industry. Our collaboration with the brand emerged from a critical need to bridge the communication gap with their consumers.
The Problem
Revanesse is a global brand of derma-fillers in the medical aesthetics industry. Our collaboration with the brand emerged from a critical need to bridge the communication gap with their consumers.
The Insight
In our research, we uncovered a significant concern among medical aesthetics consumers: the issue of safety, which led to low trust in fillers. Furthermore, we noticed a lack of diversity within the industry.
The Insight
In our research, we uncovered a significant concern among medical aesthetics consumers: the issue of safety, which led to low trust in fillers. Furthermore, we noticed a lack of diversity within the industry.
The Solution
In response, we embarked on a journey to craft an impactful awareness campaign. Our campaign, shot in Toronto, centered on a diverse spectrum of patients. Focusing on the safety of the product alongside appealing to audiences not seen in the industry previously.
We created over 100 assets for a paid media campaign, owned social, and brand content. Saw 21.7 Million impressions, garnered a 2.3% audience growth, and boosted engagement by 3.5%.
The Solution
In response, we embarked on a journey to craft an impactful awareness campaign. Our campaign, shot in Toronto, centered on a diverse spectrum of patients. Focusing on the safety of the product alongside appealing to audiences not seen in the industry previously.
We created over 100 assets for a paid media campaign, owned social, and brand content. Saw 21.7 Million impressions, garnered a 2.3% audience growth, and boosted engagement by 3.5%.
Behind the Scenes
Behind the Scenes
Role: Creative Director
Agency: Thinkingbox / AntiSocial
Client: Revanesse
Year: 2022-2023
Director: Jacob Hinmon
Copywriter: Laura Bell
Editor: Bronwyn Davies
Designer: Kiko Wu & Nicolle Arzua
Photographer: Chris Nicholls