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The Problem

Revanesse is a global brand of derma-fillers in the medical aesthetics industry. Our collaboration with the brand emerged from a critical need to bridge the communication gap with their consumers. 

The Problem

Revanesse is a global brand of derma-fillers in the medical aesthetics industry. Our collaboration with the brand emerged from a critical need to bridge the communication gap with their consumers.

The Insight

In our research, we uncovered a significant concern among medical aesthetics consumers: the issue of safety, which led to low trust in fillers. Furthermore, we noticed a lack of diversity within the industry.

The Insight

In our research, we uncovered a significant concern among medical aesthetics consumers: the issue of safety, which led to low trust in fillers. Furthermore, we noticed a lack of diversity within the industry.

The Solution

In response, we embarked on a journey to craft an impactful awareness campaign. Our campaign, shot in Toronto, centered on a diverse spectrum of patients. Focusing on the safety of the product alongside appealing to audiences not seen in the industry previously.

We created over 100 assets for a paid media campaign, owned social, and brand content. Saw 21.7 Million impressions, garnered a 2.3% audience growth, and boosted engagement by 3.5%.

The Solution

In response, we embarked on a journey to craft an impactful awareness campaign. Our campaign, shot in Toronto, centered on a diverse spectrum of patients. Focusing on the safety of the product alongside appealing to audiences not seen in the industry previously.

We created over 100 assets for a paid media campaign, owned social, and brand content. Saw 21.7 Million impressions, garnered a 2.3% audience growth, and boosted engagement by 3.5%.

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Behind the Scenes

Behind the Scenes

Role: Creative Director
Agency: Thinkingbox / AntiSocial
Client: Revanesse
Year: 2022-2023
Director: Jacob Hinmon
Copywriter: Laura Bell
Editor: Bronwyn Davies
Designer: Kiko Wu & Nicolle Arzua
Photographer: Chris Nicholls