The Problem

Revanesse, a global brand of derma-fillers in the medical aesthetics industry, faced a critical challenge: bridging the communication gap with their consumers. The brand needed to address significant concerns about the safety of fillers, which had led to low trust among potential customers. Additionally, there was a noticeable lack of diversity in the industry, which limited the brand’s appeal to a broader audience.

The Problem

Revanesse, a global brand of derma-fillers in the medical aesthetics industry, faced a critical challenge: bridging the communication gap with their consumers. The brand needed to address significant concerns about the safety of fillers, which had led to low trust among potential customers. Additionally, there was a noticeable lack of diversity in the industry, which limited the brand’s appeal to a broader audience.

The Insight

Through comprehensive research, we identified two key issues:

• Safety Concerns: Many medical aesthetics consumers were wary of the safety of dermal fillers, contributing to a lack of understanding and general mistrust.
  
• Lack of Diversity: The industry largely failed to represent a diverse range of patients, which alienated many potential customers.

The Insight

Through comprehensive research, we identified two key issues:

Safety Concerns: Many medical aesthetics consumers were wary of the safety of dermal fillers, contributing to a lack of understanding and general mistrust.

Lack of Diversity: The industry largely failed to represent a diverse range of patients, which alienated many potential customers.

The Approach

Pitching the Client

The journey began with a comprehensive pitch to Revanesse, where we presented our research findings and proposed a campaign strategy that directly addressed their core challenges. Our pitch emphasized the importance of building trust through transparency about safety and promoting inclusivity by featuring diverse representations. The client was impressed by our strategy-driven approach and creative vision, which ultimately led to a strong partnership and clear alignment on goals.

Client Relations

Throughout the project, alongside the account and project lead, I contributed to maintaining open and proactive communication with Revanesse. Regular check-ins and updates ensured that the client was always informed and involved in key decisions. By fostering a collaborative environment, we were able to adapt quickly to feedback and ensure that the campaign remained true to Revanesse's brand values. My role as the brand guardian involved not only creative direction but also managing expectations, and working with the creative team to ensure tinelines and deliverable stayed on track.

Shooting the Campaign in Toronto

The campaign shoot in Toronto was a pivotal aspect of bringing our vision to life. We worked with photographer Chris Nicholls to capture the diverse spectrum of patients. The production involved meticulous planning and coordination, from scouting locations to managing on-set logistics. 

In addition to still photography, I collaborated with the animation team at Thinkingbox to create bespoke 3D videos. These animations were seamlessly integrated not only into the campaign, but also subsequently the website, in-store experience, and social media.

The Approach

Pitching the Client

The journey began with a comprehensive pitch to Revanesse, where we presented our research findings and proposed a campaign strategy that directly addressed their core challenges. Our pitch emphasized the importance of building trust through transparency about safety and promoting inclusivity by featuring diverse representations. The client was impressed by our strategy-driven approach and creative vision, which ultimately led to a strong partnership and clear alignment on goals.

Client Relations

Throughout the project, I supported the project manager and accounts team in maintaining open and proactive communication with Revanesse. Regular check-ins and updates ensured that the client was always informed and involved in key decisions. By fostering a collaborative environment, we were able to adapt quickly to feedback and ensure that the campaign remained true to Revanesse's brand values. My role as the brand guardian involved not only creative direction but also managing expectations, and working with the creative team to ensure tinelines and deliverable stayed on track.

Shooting the Campaign in Toronto

The campaign shoot in Toronto was a pivotal aspect of bringing our vision to life. We worked with photographer Chris Nicholls to capture the diverse spectrum of patients. The production involved meticulous planning and coordination, from scouting locations to managing on-set logistics. 

In addition to still photography, I collaborated with the animation team at Thinkingbox to create bespoke 3D videos. These animations were seamlessly integrated not only into the campaign, but also subsequently the website, in-store experience, and social media.
 

The Campaign

As the Creative Director and brand guardian at AntiSocial, I led the initiative to creatively address these challenges.

Our strategy included:

• Diverse Representation: We created a campaign that featured a wide range of patients from different backgrounds, emphasizing the inclusivity and safety of Revanesse products.
  
• Focus on Safety: By highlighting the rigorous safety standards and the science behind Revanesse, we aimed to reassure potential customers about the product’s reliability.

Key campaign elements:

• Paid Media: Over 100 tailored assets for a targeted paid media campaign.
  
• Owned Social Media: Engaging and informative content for Revanesse’s social media channels.
  
• Brand Content: Comprehensive content that told the story of Revanesse’s commitment to safety and diversity.
  
  

The Solution

The Campaign

As the Creative Director and brand guardian at AntiSocial, I led the initiative to creatively address these challenges.

Our strategy included:

Diverse Representation: We created a campaign that featured a wide range of patients from different backgrounds, emphasizing the inclusivity and safety of Revanesse products.

Focus on Safety: By highlighting the rigorous safety standards and the science behind Revanesse, we aimed to reassure potential customers about the product’s reliability.

Key campaign elements:

• Paid Media: Over 100 tailored assets for a targeted paid media campaign.
• Owned Social Media: Engaging and informative content for Revanesse’s social media channels.
• Brand Content: Comprehensive content that told the story of Revanesse’s commitment to safety and diversity.
  

The Results

The campaign was a resounding success, achieving significant impact across multiple metrics:

• Impressions: The campaign garnered 21.7 million impressions, significantly increasing brand visibility.
  
• Audience Growth: There was a 2.3% growth in the brand’s audience, indicating an expanding reach.
  
• Engagement: Engagement rates saw a boost of 3.5%, reflecting a stronger connection with the audience and increased interaction with the brand’s content.
  

As the project lead and brand guardian, I ensured that every element of the campaign aligned with Revanesse's values and goals. The Revanesse awareness campaign demonstrated the power of addressing consumer concerns head-on and embracing diversity to build a more inclusive and trusted brand.

This project underscored my ability to lead a creative team in developing and executing a strategic, impactful campaign that resonated with a broad audience and delivered measurable results.
 
 
 
 

The Results

The campaign was a resounding success, achieving significant impact across multiple metrics:

• Impressions: The campaign garnered 21.7 million impressions, significantly increasing brand visibility.
• Audience Growth: There was a 2.3% growth in the brand’s audience, indicating an expanding reach.
• Engagement: Engagement rates saw a boost of 3.5%, reflecting a stronger connection with the audience and increased interaction with the brand’s content.
  

As the project lead and brand guardian, I ensured that every element of the campaign aligned with Revanesse's values and goals. The Revanesse awareness campaign demonstrated the power of addressing consumer concerns head-on and embracing diversity to build a more inclusive and trusted brand.

This project underscored my ability to lead a creative team in developing and executing a strategic, impactful campaign that resonated with a broad audience and delivered measurable results.

Behind the Scenes

Behind the Scenes