Beats from the heart

We translated the rhythmic pulse of each of the four P&G partners into mesmerizing and distinct artistic motifs. These bespoke patterns served as the creative foundation for a range of captivating collateral pieces, crafted exclusively for our client's holiday gifts. Our rapid journey from concept inception to final execution unfolded in an astonishing 24-hour whirlwind, perfectly exemplifying our guiding principle: 'Where Hustle Meets Heart.'
 

Beats from the heart

We transformed the sound of the four P&G partner's heartbeats into unique artistic patterns. Those patterns were then used for various collateral for our client holiday presents. We went from concept generation to completion in less than 24 hours. Which fits perfectly with our mantra 'Where Hustle Meets Heart'. 

Behind the Scenes

Behind the scenes

Role: Art Director (Concept)
Agency: Pound & Grain
Copywriting: Michelle Knight + Ivana Atlija
Year: 2017

Agency: Pound & Grain
Role: Concept & Art Direction
Copywriting: Michelle Knight + Ivana Atlija
Year: 2017