A Sizzle Reel That Literally Sizzles
Hot off a rebrand, Chop asked us to build a social strategy supporting their bold new stance. They loved it so much that they asked us to design and execute a content campaign for them, too. We created a full social strategy, plus hi-fi and lo-fi content, to position Chop as an innovator among steakhouses in the social space.
A Sizzle Reel That Literally Sizzles
Hot off a rebrand, Chop asked us to build a social strategy supporting their bold new stance. They loved it so much that they asked us to design and execute a content campaign for them, too. We created a full social strategy, plus hi-fi and lo-fi content, to position Chop as an innovator among steakhouses in the social space.
Role: Creative Director
Agency: Thinkingbox / AntiSocial
Client: CHOP Restaurants
Year: 2022-2023
Director: Matthew Chen
Associate Creative Director: Jaimie Hallarn
LoFi & Editing: Matthew Chiu & Michael Panes