The Problem

The Brief

The Valley needed to break through the noise of reality TV and reintroduce its cast with a bang for Season 2. Bravo fans are loyal, but in an attention economy dominated by short-form content, getting them to care about a new series meant more than trailers—it required cultural buzz.

The Valley needed to break through the noise of reality TV and reintroduce its cast with a bang. Bravo fans are loyal, but in an attention economy dominated by short-form content, getting them to care about a new series meant more than trailers—it required cultural buzz.

The Insight

The Insight

Reality TV fans are drawn to behind-the-scenes moments that feel raw, candid, and off-the-cuff. Give them access to cast chemistry and drama in a more relaxed setting—and they’ll eat it up. Bonus points if it looks like it wasn't shot on a stage.

Reality TV fans are drawn to behind-the-scenes moments that feel raw, candid, and off-the-cuff. Give them access to cast chemistry and drama in a more relaxed setting—and they’ll eat it up. Bonus points if it looks like it wasn't shot on a stage.

The Approach

The Approach

We turned a branded minivan into a mobile confessional booth—part talk show, part road trip—designed to feel like we were capturing the cast in motion around LA. Though we didn’t actually drive around, the illusion of movement and casual energy made the content feel spontaneous, intimate, and shareable.

We turned a branded minivan into a mobile confessional booth—part talk show, part road trip—designed to feel like we were capturing the cast in motion around LA. Though we didn’t actually drive around, the illusion of movement and casual energy made the content feel spontaneous, intimate, and shareable.

The Campaign

The Campaign

Bravo filmed a series of social-first video clips in the wrapped van, where cast members chatted, joked, and spilled tea from the comfort of their ride. The format leaned into a lo-fi, creator-inspired aesthetic that felt right at home on TikTok and Instagram. To extend reach, creators like Julian Burzynski (3.1M TikTok followers) joined in with the cast to create content and shareable commentary.

Bravo filmed a series of social-first video clips in the wrapped van, where cast members chatted, joked, and spilled tea from the comfort of their ride. The format leaned into a lo-fi, creator-inspired aesthetic that felt right at home on TikTok and Instagram. To extend reach, creators like Julian Burzynski (3.1M TikTok followers) joined in with the cast to create content and shareable commentary.