The Problem

The Brief

After years away, BlizzCon was poised for a long awaited return. We helped define its next era by crafting a cohesive visual and motion system that unites Blizzard's universes, celebrates its fandom, and evolves with the event's future. We took BlizzCon by storm—and laid the foundation for the next chapter in their story, one rooted in community, creativity and the spirit of play.

*Please note these graphics are not all final

The Valley needed to break through the noise of reality TV and reintroduce its cast with a bang. Bravo fans are loyal, but in an attention economy dominated by short-form content, getting them to care about a new series meant more than trailers—it required cultural buzz.

The Approach

The Insight

We built a comprehensive toolkit—color, typography, logo usage, key art, and motion behavior—around a single idea: The next chapter is about to be written. From regional localization to broadcast graphics, the system was designed to adapt effortlessly while maintaining brand integrity. The toolkit empowers Blizzard’s teams and partners across the globe to make their mark on the story.

Reality TV fans are drawn to behind-the-scenes moments that feel raw, candid, and off-the-cuff. Give them access to cast chemistry and drama in a more relaxed setting—and they’ll eat it up. Bonus points if it looks like it wasn't shot on a stage.

Motion Toolkit

The Approach

The motion system was crafted as a living extension of the brand: dynamic, cinematic, and built to evolve. It tells a story with all the energy and fire of modern gaming culture—like Blizzard always has and always will. Transitions, textures, and pacing capture the excitement that races through the halls of BlizzCon. It was designed to get the fans hyped, get them thinking: What’s next?

We turned a branded minivan into a mobile confessional booth—part talk show, part road trip—designed to feel like we were capturing the cast in motion around LA. Though we didn’t actually drive around, the illusion of movement and casual energy made the content feel spontaneous, intimate, and shareable.