Background

Background 

Arc'teryx, a high-performance outdoor apparel brand, aimed to create a Fall lookbook that highlighted the versatility of their gear in various autumnal weather conditions. The goal was to capture the essence of autumn while demonstrating how Arc'teryx products seamlessly integrate into different scenarios, from chilly mornings to stormy evenings.

Arc'teryx, a high-performance outdoor apparel brand, aimed to create a Fall lookbook that highlighted the versatility of their gear in various autumnal weather conditions. The goal was to capture the essence of autumn while demonstrating how Arc'teryx products seamlessly integrate into different scenarios, from chilly mornings to stormy evenings.

Research

Research

To ensure the Arc'teryx Fall Lookbook provided an immersive experience across desktop, mobile, and tablet, I began by researching the competitive landscape and exploring cutting-edge design and interaction examples. Particular attention was given to animation features that could enhance user engagement.

To ensure the Arc'teryx Fall Lookbook provided an immersive experience across desktop, mobile, and tablet, I began by researching the competitive landscape and exploring cutting-edge design and interaction examples. Particular attention was given to animation features that could enhance user engagement.

Approach

Approach

Our collaboration with the client was seamless, with constant communication and feedback ensuring that the design and animations aligned perfectly with Arc'teryx's brand standards and vision.

I created detailed design specifications and a comprehensive document outlining animation guidelines for the development team. By working closely with them, we ensured that the animations were flawlessly integrated and optimized for all devices, resulting in a cohesive and engaging user experience across desktop, mobile, and tablet platforms.

Our collaboration with the client was seamless, with constant communication and feedback ensuring that the design and animations aligned perfectly with Arc'teryx's brand standards and vision.

I created detailed design specifications and a comprehensive document outlining animation guidelines for the development team. By working closely with them, we ensured that the animations were flawlessly integrated and optimized for all devices, resulting in a cohesive and engaging user experience across desktop, mobile, and tablet platforms.

Role: Art Director
Contribution: UI Design
Agency: Pound & Grain
Year: 2019

Agency: Pound & Grain
Year: 2019
Role: Art direction / UI design
Photography & Wireframes: Arc'teryx