Arc'teryx

THE PROBLEM

Arc'teryx was looking to create a lookbook for Fall to highlighting the versatility of Arc'teryx gear in various autumnal weather conditions.

THE INSIGHT

Those who purchase Arc'teryx are avid fans of the outdoors, regardless of season. They see the fall line as a way to get outside, regardless of rain or shine. After all; "there's no such thing as bad weather...only bad clothing."

THE SOLUTION

My vision for the Arc'teryx Fall Lookbook was to craft an immersive experience that not only showcased the brand's exceptional products but also celebrated the essence of autumn. The challenge was not just to capture the essence of these weather conditions but also to demonstrate how Arc'teryx products seamlessly integrated into each scenario. From lightweight, breathable layers for the chilly mornings to waterproof, wind-resistant jackets for the stormy evenings, every piece was carefully curated to match the specific weather conditions.  

Arc'teryx

We designed the Arc'teryx Fall lookbook to highlight four autumnal weather conditions that Arc'teryx products shine in.

Role: Art Director
Agency: Pound & Grain
Year: 2019

Agency: Pound & Grain
Year: 2019
Role: Art direction / UI design
Photography & Wireframes: Arc'teryx