The Brief

Background

Café Bustelo and Amazon Ads invited us to bring the “Inspiring Art with Flavor” idea to life, celebrating Latin-American muralism in Bustelo’s bold palette, then translating that energy into Amazon’s most interactive canvases.

MUSH, an American ready-to-eat overnight oats company, needed an awareness campaign to expand their reach through a combination of paid ads and owned-social content. The challenge was to craft something that stayed true to the brand’s playful nature while engaging a health-conscious audience in a saturated market.

The Approach

Insight

Barista-meets-project-manager. I sourced Latin artists across regions and disciplines, looking for styles that could flex from static to motion, and that naturally fit Bustelo’s flavor cues and color story, while our team handled contracting and logistics. I also provided creative oversight from afar to ensure the work hit the brief, from flavor cues to Amazon specs, while keeping one clean vendor path for the client. 

Our audience strives to be the healthiest version of themselves, but life’s chaos—busy schedules, daily challenges, and occasional slip-ups—often gets in the way. Despite these obstacles, even on their toughest days, MUSH remains that one small, convenient, and healthy choice that helps them stay on track. We aimed to highlight how MUSH’s ready-to-eat oats make it easy to maintain wellness, no matter what life throws at you.

The Work

Insight

I led the pitch and set the creative promise, then sourced and curated a shortlist of Latin artists whose styles fit Bustelo’s flavor and color story. From afar, I was creative last-looks at key checkpoints—sketch, color, and final—while protecting the artist’s voice (Yann Valber).

Our audience strives to be the healthiest version of themselves, but life’s chaos—busy schedules, daily challenges, and occasional slip-ups—often gets in the way. Despite these obstacles, even on their toughest days, MUSH remains that one small, convenient, and healthy choice that helps them stay on track. We aimed to highlight how MUSH’s ready-to-eat oats make it easy to maintain wellness, no matter what life throws at you.

Role: Creative Director
Agency: Thinkingbox
Producer: Kelsey Hynes
Artist: Yann Valber - Portfolio

Role: Creative Director
Agency: Thinkingbox / The Heist
Director: Bronwyn Davies
DP: Stefan Feldmann
Editor & Cam: Melissa Lam
Producer: Ann Dinh
Artist: Paige Jung
Animation: Daniella Prerez