Background

Background

Intuit engaged us to create a compelling video introducing their Enterprise Suite to business owners looking to scale. The goal was to showcase how Intuit’s comprehensive tools could seamlessly support growth across diverse industries. We approached the campaign with a focus on the software’s wide-ranging functionalities, featuring two distinct business types: a creative agency led by a founder/creative director and her accountant, and a multi-entity construction company represented by its CEO and CFO. Each character’s unique needs highlighted how Intuit’s software could unify and streamline complex operations.

Intuit engaged us to create a compelling video introducing their Enterprise Suite to business owners looking to scale. The goal was to showcase how Intuit’s comprehensive tools could seamlessly support growth across diverse industries. We approached the campaign with a focus on the software’s wide-ranging functionalities, featuring two distinct business types: a creative agency led by a founder/creative director and her accountant, and a multi-entity construction company represented by its CEO and CFO. Each character’s unique needs highlighted how Intuit’s software could unify and streamline complex operations.

The Solution

The Approach

Our team built a narrative-driven campaign, spotlighting the diverse applications of Intuit Enterprise Suite. With tailored visuals and storytelling, we underscored how this solution adapts to different industries’ specific growth challenges, from creative firms to large-scale construction companies.

Our team built a narrative-driven campaign, spotlighting the diverse applications of Intuit Enterprise Suite. With tailored visuals and storytelling, we underscored how this solution adapts to different industries’ specific growth challenges, from creative firms to large-scale construction companies.
 

Concept & Client Pitching

Concept & Client Pitch

Alongside the director and senior designer, I helped shape the creative approach that brought these diverse business cases to life. During the pitch, we emphasized our vision to represent both the creative agency and construction company characters, each reflecting Intuit’s ability to unify and simplify complex data for various business needs. Our goal was to create a visual storyline with seamless transitions that demonstrated Intuit’s versatility.

Alongside the director and senior designer, I helped shape the creative approach that brought these diverse business cases to life. During the pitch, we emphasized our vision to represent both the creative agency and construction company characters, each reflecting Intuit’s ability to unify and simplify complex data for various business needs. Our goal was to create a visual storyline with seamless transitions that demonstrated Intuit’s versatility.
 

Pre-Production

Pre-Production

I worked closely with the director and senior designer to develop detailed storyboards and animation plans that would bring each character’s business needs to the forefront. Together with the director, we briefed every key department—from wardrobe and set design to props and hair & makeup—ensuring each scene authentically represented the industries portrayed. The look and feel of each character’s setting highlighted the diversity of the business applications while staying cohesive within the campaign’s overall theme.

I worked closely with the director and senior designer to develop detailed storyboards and animation plans that would bring each character’s business needs to the forefront. Together with the director, we briefed every key department—from wardrobe and set design to props and hair & makeup—ensuring each scene authentically represented the industries portrayed. The look and feel of each character’s setting highlighted the diversity of the business applications while staying cohesive within the campaign’s overall theme.
 

Film Production

Film Production
 

As the lead Art Director / Creative Director on set, I collaborated with the director to oversee every department—props, wardrobe, set dressing, and hair & makeup—to capture the authentic essence of each business character. Our creative director/founder and her accountant, along with the CEO and CFO of the construction company, were styled and directed to reflect their unique business demands, showcasing the Intuit Enterprise Suite’s flexibility. I also guided the photographer to capture consistent visuals aligned with our storyboard and campaign vision.

As the lead Art Director / Creative Director on set, I collaborated with the director to oversee every department—props, wardrobe, set dressing, and hair & makeup—to capture the authentic essence of each business character. Our creative director/founder and her accountant, along with the CEO and CFO of the construction company, were styled and directed to reflect their unique business demands, showcasing the Intuit Enterprise Suite’s flexibility. I also guided the photographer to capture consistent visuals aligned with our storyboard and campaign vision.

Post-Production (Live Action)

Post-Production (Live Action)

Working alongside the director, I provided input on elements like sound, voice-over, color grading, and cuts to bring clarity and cohesion to the characters’ stories. I also oversaw the photography’s color and retouching to ensure a polished and branded final look, blending live-action scenes with Intuit’s tone of professionalism and accessibility.

Working alongside the director, I provided input on elements like sound, voice-over, color grading, and cuts to bring clarity and cohesion to the characters’ stories. I also oversaw the photography’s color and retouching to ensure a polished and branded final look, blending live-action scenes with Intuit’s tone of professionalism and accessibility.

Post-Production (Animation)

Post-Production (Animation)

In collaboration with our senior designer, we developed key visuals that outlined the animation style and look for our animator. We focused on illustrating how the software interfaces for each character—and help them navigate complex data and streamline their processes. This approach established a cohesive look that was both engaging and representative of the software’s dynamic capabilities.

In collaboration with our senior designer, we developed key visuals that outlined the animation style and look for our animator. We focused on illustrating how the software interfaces for each character—and help them navigate complex data and streamline their processes. This approach established a cohesive look that was both engaging and representative of the software’s dynamic capabilities.

Role: Creative Director
Agency: Thinkingbox
Client: Intuit
Director: Jacob Hinmon
Scope: Live action, post-production & animation

Role: Creative Director
Agency: Thinkingbox
Client: Intuit
Director: Jacob Hinmon
Scope: Live action, post-production & animation